Digital Marketing Specialist
Mint Sales & Marketing
West Dublin, Ireland
21d ago


A major Irish retail group is now seeking a Digital Marketing Specialist to join their team. This is a newly created role to lead all aspects of their digital marketing activities across their 50 stores in Ireland.

The role is a wide ranging position covering email, SEO, PPC, Content, Digital and Social and lots more. You will work closely with your agency partners and the marketing leadership team.

Why this role :

  • Work with a well-known Irish brand and lead them on their digital journey
  • Set up an in-house digital function from the start
  • Join a newly established central marketing team
  • Work in a wide-ranging digital role
  • Who are we looking for :

    A digital marketing professional with experience in digital agency, retail or similar. Minimum of 3-5 years digital marketing experience.

    The role

  • Working with Marketing Manager to develop the digital marketing plans including email, SEO, content, display, and social strategy to achieve stated business objectives
  • Planning, implementation and management of all digital marketing campaigns
  • Implementing and optimising paid advertising campaigns including accurate tracking, tagging and reporting
  • Daily management of all social channels
  • Managing and testing company websites updates as well as the ability to effectively optimise the website based on Google Analytics data
  • Development of Customer emails aligned with annual marketing communications calendar
  • Creation of digital media assets which work across all channels including
  • Liaise with internal stakeholders and suppliers to promote new products achieving stated KPIs
  • Liaising with third party agencies including design, PR and digital agencies
  • Development of monthly reports on progress, results and latest digital trends relevant to the business
  • Experience

  • Third Level Marketing or Digital Qualification
  • 2+ years’ experience in a Digital Marketing Role
  • Demonstrable experience in Google analytics, PPC, SEO and social media analysis
  • Experience with dotmailer and WordPress
  • Ability to interpret analytical data and create data visualisation reports
  • Excellent organisational skills with an attention to detail
  • Ability to work in a fast paced environment & achieve tight deadlines
  • Previously worked within an B2B or Retail environment
  • Copywriting / editing and / or photography skills a plus
  • Apply
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