Our Client is an online Sportsbook based in Dublin and due to continued growth are recruiting an experienced CRM Manager with iGaming experience, preferable in Sportsbook or with a passion for sport to maximise the value of their customers acquired through the Sports book Channel.
Key Responsibilities :
Working with Acquisition and Online Operations teams to optimise conversion funnel for new customers from site visit to placing first bet.
Minimising churn of new and existing customers
Reactivating lapsed customers
Maximise the spend, share of wallet, and profitability of all active customers
Manage retention marketing budget to maximise ROI
Develop a thorough understanding of the customer base and develop a programme of retention based marketing campaigns and activities
Manage the design of marketing campaigns using a variety of communication channels (email, on site, social media, SMS, telephone etc.
targeting individual customer segments
Define and quantify key objectives of each campaign
Define success of campaign including ROI and other key KPIs
Manage execution of all campaigns and report on success of campaigns
Develop the VIP customer base through thorough analysis and targeted campaigns to maximise retention and spend
Manage retention marketing budget spend
Drive product development initiatives aimed at achieving each of the key objectives
Manage cross sell with other channels to maximise value of customers
Skills & Experience
Substantial senior CRM experience in gambling / gaming sector
Managing all aspects of retention focused marketing campaigns, ideally including experience with analytical tools and mass email marketing solutions.
Marketing using social media
Experience building and leading a high performing CRM team is desirable
Highly organised with strong attention to detail
Excellent communication and presentation skills (written and spoken)
Highly analytical and ROI driven, happy to be knee deep in data and driving strategy
Results driven, good team worker and motivated & high energy
Articulate, persuasive and authoritative