Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime.
We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events.
At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses.
Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward.
The Customer Growth and Value Team at Groupon is one of the five key Teams within the Marketing organisation.
The goal of the Customer Growth and Value Program at Groupon is to increase our number of customers and their frequency of purchase with us.
The CRM Manager will work with the wider Customer Growth and Value Team to drive marketing initiatives and programs which will contribute to these goals across the EMEA and APAC businesses.
Reporting to the Customer Growth and Value Lead, you will work in a highly collaborative environment with Marketing and Senior Business stakeholders throughout the International business.
Key Responsibilities :
Helping deliver on the quarterly and annual goals for growing the customer base and increasing purchasing frequency
Becoming an expert on the Groupon Customer Journey / Lifecycle
Becoming a leading voice on Customer Growth and Value, and share insights within the Team
Identify, research and analyse potential CRM opportunities for driving customer growth.
Build test and learn plans for these opportunities to help make recommendations for new CRM initiatives and programmes to take forward
Develop and drive implementation of these CRM initiatives through Groupon’s digital marketing channels, including email, app notifications, Display marketing, SEM, SEO, etc
Tracking and reporting on all International Customer Growth and Value KPIs engagement, conversion, retention and winback
You should be able to :
Build and maintain strong relationships with stakeholders
Champion the needs of customers, their value and the importance of exceeding expectations
Build and deliver solutions that exceed internal and external customer expectations
Effectively Communicate : Provide clarity on business goals; be effective in all types of communication
Be Nimble : be energised by new and unfamiliar situations and quickly adapt; advocate active experimentation, be adaptable and flexible
Be a multi-tasker and self-starter
Effectively analyse results of CRM programmes we are a Team which uses data to drive our decisions.
Win Together : Gain trust and support of others, collaborate and partner across organisational boundaries
Skills / Competencies :
3+ years’ experience of working in a similar role
Excellent knowledge of email and online marketing channels
Strong understanding of data flows and targeting
Efficient with excellent attention to detail
Strong organisational skills
Experience working with IT teams and multiple stakeholders