Brand Specialist - Irish Distillers Ltd
Pernord Ricard
Leinster, IE
16d ago


Brand Specialist - Irish Distillers Ltd Job Title : Brand Specialist (Gin, Vodka, Rum, Tequila) Department : Advocacy Team / Key Accounts Team Manager’s Title : Advocacy Team Manager Location : Simmonscourt House, Dublin 4, Republic of Ireland Key Purpose includes :

  • To integrate and develop the brands within Irish Distillers Portfolio into strategically selected accounts in the Irish market
  • To research, test, develop and nurture the growth of Irish Distillers brands through driving trade and consumer advocacy, visibility, distribution and rate of sale by utilising the key business and ambassador tools of training, events, drinks development and PR
  • Key Deliverables :

  • The role is highly proactive with the Irish Distillers Brand Specialist
  • The successful candidate will be expected to continually identify commercial opportunities, maintain a high internal and external presence, alongside constant interaction with the brand and commercial teams as well as our customers at the highest level
  • Main Roles / Responsibilities :

  • Identify with the Advocacy Team Manager opportunities within the On-Trade for the Irish Distillers portfolio
  • Develop and implement a plan to help grow brand advocacy, distribution and visibility for your brands across the targeted On-Trade account
  • Maximise opportunities through trade network to gain new listings and enhanced visibility for your brands across selected accounts and possible new accounts cross segmentation
  • Conduct tutored tastings to industry leading standards, achieving marketing and commercial objectives
  • Be the 'face' of your brands in dealing with trade press / PR activity
  • Host your brand consumer and trade events leaving participants feeling highly engaged with your Brands
  • Drive drink development for your brands across all sectors of the trade
  • Deliver monthly updates of all Advocacy project activity
  • Key Relationships :

  • Daily contact with existing and potential customers to positively influence the commercial status of your Brand
  • Daily contact with the Advocacy Team Manager
  • Daily contact with sales colleagues to support the commercial development of your brand
  • Regular contact with the Irish Distillers and your Brand marketing teams to update them on planned activities and discuss new opportunities and ideas
  • Regular contact with trade / consumer press and other key influencers to enhance understanding and develop advocacy for your brand
  • Qualifications : Essential : Leaving Certificate or equivalent Desirable : WSET CertificateGeneral Certificate in Distilling Skills & Knowledge : Experience Essential :

  • Experience working as a Bar Manager 3-5 years within the On-Trade environment
  • Expert mixology skills
  • Expert knowledge of spirits category and manufacturing process
  • Desirable :

  • Fundamental understanding of professional selling and planning tools
  • Previous training / education experience in the drinks industry
  • Experience working as a Brand Ambassador
  • Key account / national account sales though on / off wholesale and basic understanding of Route to Market
  • Preferred Background : Essential :

  • In depth knowledge of the On-Trade environment
  • Bar tending experience
  • Good network of On-Trade contacts
  • Desirable :

  • Knowledge of the On-Trade
  • Premium spirits competitor
  • Closing Date for all Applications : 27th May 2018 For more information on the above, please contact directly : Marianne McSharry, HR Business Partner

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