The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe.
The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 a product which altered the landscape of the sports betting industry.
Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe.
Job Title : PPC Manager
Reporting Line : This role reports to the Head of Search
Job Location / Office : Dublin or Hammersmith
Role Overview / Purpose :
The PPC Manager will be responsible for driving team performance while managing, optimising and reporting on PPC campaigns for the various Paddy Power Betfair brands, products and regions.
You will play a pivotal role in advancing the Search function within Paddy Power Betfair leading on automation, scale and efficiency across our campaigns.
This is what you’ll be doing :
You will oversee the execution and optimisation of Paid Search Campaigns (Google, Bing & Apple) with fluid budget and aggressive payback targets
In this role, you will be managing the PPC team and ensuring campaigns are delivering on agreed requirements, KPIs &
targets across both brands and all products.
You will be responsible for reporting, analysing & interpreting data to understand performance, what is impacting performance &
what we can do to influence it.
You will play a major part in optimising performance by identifying, implementing & testing opportunities.
Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
You will work closely with the Search developer to advance campaigns and drive search automation initiatives across all key markets and products
Campaign planning, creation & implementation.
Day to day account maintenance & optimisation.
You will be working with & influencing stakeholders.
Collaborating within team to optimise for the group.
Keeping up to date with industry knowledge, developments, tactics & strategies.
Behavioural Competencies :
Talent Focused : Demonstrates a strong commitment to the development of talent at PPB; invests time to coach and mentor others;
builds and proactively manages development; identifies and takes proactive steps to resolve current and future gaps in PPB’s talent pool and succession plan;
is a talent magnet, capable of identifying, attracting, selecting and developing top talent including and not shying away from talent that goes beyond their own capabilities;
finds and attracts diverse talent who have the critical capabilities needed by the organisation; works to create an organisation that is an attractive place to work
Hungry for Results : Drives team to achieve and exceed results with agility, pace and energy through high impact, bold and challenging objectives;
always takes accountability for results and is able to cut across silos to make the right decisions that they and others can be proud of;
proactively addresses obstacles to organisational performance and motivates others to achieve even in difficult situations;
has a strong reputation with stakeholders for being trusted, fair and for doing what’s right
Commercially Savvy : Makes it their business to be aware and anticipate emerging external factors and changing market dynamics;
constantly explores and analyses future scenarios and possibilities to help PPB respond to change and shape the future; has deep understanding of business drivers and the industry to guide decisions and lead others.
Wins Together : Gains trust and support of others, generous with time, advice and knowledge; able to establish and engage networks to get stuff done rather than depend on authority;
seeks out opportunities to break down barriers and collaborate and partner across organisational boundaries.
Resilient : Creates a climate where people are curious, resilient, determined, learn and adapt; handles and manages crises effectively;
anticipates and shows the way forward during setbacks; builds energy in others to stick with it / to stay on track / push through.
Big Thinker : Constantly explores and analyses future scenarios and possibilities to help PPB respond to change and shape the future;
drives self and others to pursue opportunities that will create sustainable value for PPB; contributes to the functional and the Paddy Power Betfair strategy, mapping and aligning efforts to strategic imperatives
Seeks opportunities : Comes up with new ideas, looks at problems differently, can put creative ideas into practice, learns quickly in new situations and turns failures into learnings whilst maintaining a positive attitude.
Great Communicator : Effective communication in a variety of settings especially when customer-facing. Listens to others being open to their opinions and demonstrating humility.
Education, Qualifications & Experience
3+ years in a PPC Role
Experience managing a team
Excellent written and verbal communication skills fluency in English
Strong academic background, to degree level or above.
Motivated, enthusiastic and focused on a career in marketing.
Knowledge of the digital marketing industry & in particular the search engine marketing industry.
Team player with personal characteristics that engender trust and confidence.
Ability to work independently, in a team & to take on responsibility for own projects.
Collaborates across the organisation to get things done.
Understands the business and makes good commercial decisions.
Analytical and results-driven.
Time management, organisation & prioritisation.
Attention to detail.
Advanced Microsoft Excel.
Experience managing PPC campaigns on Google Adwords and Bing
Google Adwords qualifications.
Automation & scripting experience
Doubleclick Search experience
Experience using Google Analytics.
Google Analytics qualifications.
Basic knowledge of coding.
Our values are important to us. In fact they shape and guide everything we do from improving our performance and working as a team, to hiring the right people and developing our talent.
There are five key values that we live by :
Relentless Will To Win : We strive to stay ahead of the game and achieve more for our customers and each other.
Collaboration : We win by having the best people, working well together and building strong relationships.
Integrity : We take pride in doing what’s right. No exceptions.
Agility : We adapt at pace and with purpose, and thrive amid change.
Low Ego : We take our work seriously but not ourselves, and never believe our own hype.