Insights Analyst - Operational Value Insights
Paddy Power Betfair
Dublin, Ireland
16d ago

Insights Analyst Overview The role of the Customer Value Insights Team is to analyse large complex datasets to assist in the development and implementation of improvement projects across Customer Operations that would particularly benefit Customer Experience, and enhance Customer Activity on our sites and brands.

The Customer Value Insights Team deliver key actionable insights that drive the development of industry leading Customer Operations.

This ranges from driving business impact based on customer behavioural data, to using data insights to help streamline operational processes that affect customer experience.

Purpose of the Role As an Insights Analyst with the Customer Value Insights team, you will collaborate with areas such as Customer Support, Fraud, Payments and Responsible Gambling in the detailed analysis of large, complex datasets.

You will assist in the development and implementation of improvement projects across the business unit, as well as across the company.

Key Responsibilities

  • Measure and analyse historical Paddy Power Betfair interaction strategies and report on trends
  • Become a source of knowledge within the business on understanding the relationship between customer interaction data and the value driven by customer operations performance data
  • Conduct research and analysis into the primary drivers of customer contacts.
  • Assisting the team with completing ad-hoc insights requests from the business Technical Competencies
  • Analytical and problem solving skills based on a data driven approach
  • Data manipulation and extraction skills are desired using some or all of : SQL, Redshift & Aurora, Oracle DW, MS SQL Server, including some skill in data visualisation using SQL, Visual Studio (Microsoft BI Packages) and Tableau.
  • Ability to take large swathes of information and present it to non-experts in a highly visual format
  • Knowledge of Paddy Power Betfair products and betting & gaming industry is desired Behavioural Competencies
  • Positive approach and attitude to change and embrace opportunity as it arises
  • Ability to work under pressure and under own initiative
  • Confidence to deal with issues and problems as they arise in a proactive and professional manner
  • Ability to work as part of a team
  • A willingness to challenge and think differently
  • Ability to meet deadlines and business demands
  • Excellent communication skills Paddy Power Betfair is an equal opportunity employer and supports workforce diversity.
  • By submitting your application online, you agree that your details will be used to progress your application for employment.

    If your application is successful, your details will be used to administer your HR record.

    If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair roles.

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