The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe.
The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 a product which altered the landscape of the sports betting industry.
Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe.
Job Title : Paid Search Executive
Reporting Line : This role reports to the Senior Paid Search Manager
Job Location / Office : Dublin or Hammersmith
Role Overview / Purpose :
The Paid Search Executive will be responsible for managing, optimising and reporting on PPC campaigns for the various Paddy Power Betfair brands, products and regions.
This is what you’ll be doing :
You will be managing PPC campaigns based on agreed requirements, KPIs & targets.
You will be responsible for reporting, analysis & interpretation of data to understand performance, what is impacting performance &
what we can do to influence it.
You will play a major part in optimising performance by identifying, implementing & testing opportunities. -
Campaign planning, creation & implementation.
Day to day account maintenance (e.g. monitoring, troubleshooting, updating).
Day to day account optimisation (account structure, keywords, ads, landing pages, bidding).
You will be working with & influencing stakeholders.
Collaborating within team to optimise for the group.
Keeping up to date with industry knowledge, developments, tactics & strategies.
Behavioural Competencies :
Driving Results : A highly motivated, self-starter, who pursues work at pace, has a track record of exceeding goals and constantly seeks realistic opportunities to improve current performance.
Team Player : Works co-operatively with others, being respectful to others whilst representing your own interests and is able to change communication styles to meet the needs of various audiences.
Customer Centric : Understands the drivers and needs of our customers, establishes and maintains effective customer relationships and always meet or exceed customer expectations.
Seeks opportunities : Comes up with new ideas, looks at problems differently, can put creative ideas into practice, learns quickly in new situations and turns failures into learnings whilst maintaining a positive attitude.
Great Communicator : Effective communication in a variety of settings especially when customer-facing. Listens to others being open to their opinions and demonstrating humility.
Education, Qualifications & Experience
Excellent written and verbal communication skills fluency in English
Strong academic background, to degree level or above.
Motivated, enthusiastic and focused on a career in marketing.
Knowledge of the digital marketing industry & in particular the search engine marketing industry.
Team player with personal characteristics that engender trust and confidence.
Ability to work independently, in a team & to take on responsibility for own projects.
Collaborates across the organisation to get things done.
Understands the business and makes good commercial decisions.
Analytical and results-driven.
Time management, organisation & prioritisation.
Attention to detail.
Advanced Microsoft Excel.
Desirable Skills & Experience
Experience in a dedicated digital marketing role.
Experience managing PPC campaigns on Google Adwords.
Google Adwords qualifications.
Our values are important to us. In fact they shape and guide everything we do from improving our performance and working as a team, to hiring the right people and developing our talent.
There are five key values that we live by :
Relentless Will To Win : We strive to stay ahead of the game and achieve more for our customers and each other.
Collaboration : We win by having the best people, working well together and building strong relationships.
Integrity : We take pride in doing what’s right. No exceptions.
Agility : We adapt at pace and with purpose, and thrive amid change.
Low Ego : We take our work seriously but not ourselves, and never believe our own hype.